|

Who is Joe Disano?

Based on public records and reporting, here’s what is known about Joe DiSano:

Professional Background

Credentials & Experience:

  • Named one of Michigan’s Top 5 Democratic consultants by Campaigns & Elections in 2012; founded DiSano Strategies in 2013
  • Worked previously as a partner in Main Street Strategies, LLC (7 years) and Message Design Group, LLC (4 years); served in key staff positions for Michigan House Democrats and Congressman John Dingell
  • Born in Macomb County, received B.A. in political science from Wayne State University (1996)
  • Named one of most influential Democrats in Michigan in 2011; featured in major media outlets including Detroit Free Press, Michigan Public Radio, Bloomberg News

Firm: DiSano Strategies, based in Lansing, Michigan

Public Persona: Markets himself as “a fighter” who gives clients “individualized attention”; describes himself as a “workhorse, not a showhorse”; works personally on campaigns rather than taking on multiple clients

Major Clients & Political Work

Previous clients include Harry Reid’s Senate Majority PAC, Michigan Democratic Party, Progress Michigan, Planned Parenthood of Michigan, Michigan AFL-CIO, Environmental Defense Fund, Detroit Regional Chamber of Commerce, operating engineers unions, and numerous state legislators and local candidates

Media Role: Co-host of Politibomb, a podcast on Michigan politics and campaigns

Michigan Deserves Better & Dark Money Operations

501(c)(4) Leadership:

  • DiSano led Michigan Deserves Better, a 501(c)(4) nonprofit group; refused to identify its donors and stated the sole purpose was to oppose former Lansing Mayor Virg Bernero’s mayoral campaign

Attack Mailer Strategy:

  • Michigan Deserves Better distributed sexually suggestive political mailers against Lansing former Mayor Virg Bernero (labeled him “America’s Horniest Mayor”) and Councilwoman Kathie Dunbar
  • One mailer against Dunbar showed a photograph of her making a hand gesture in reference to oral sex, labeled her a “failed comedian” and “failed politician,” referenced unsubstantiated sexual harassment claims, and included her personal cell phone number urging residents to call her
  • Lansing Mayor Andy Schor labeled DiSano’s work as “disgusting tactics that have no place in politics”
  • Current: DiSano’s Michigan Deserves Better is now running attack mailers against Yousef Rabhi in the 2026 Ann Arbor mayoral race

Legal Status of 501(c)(4):

  • Under IRS guidelines, DiSano’s 501(c)(4) can promote “social welfare” but cannot be used for direct support or opposition to candidates for public office if that is its “primary” purpose; it can engage in “some” political activity as long as that is not primary

Controversial Activities & Character Issues

Twitter Suspension (2021):

  • DiSano was suspended from Twitter in December 2021 for “abuse and harassment” after posting violent rhetoric in response to a tweet from Judicial Watch president Tom Fitton regarding the January 6 Capitol riots; DiSano wrote “Fuck around? Eat a bullet. Seems fair” in reference to Ashli Babbitt’s death
  • Twitter warned DiSano that any new accounts he creates would also be suspended; he reportedly began using a backup account

Recent Inflammatory Rhetoric (2026):

  • DiSano has been documented using Bluesky platform to spread “Islamophobic and racist rhetoric against Muslims and Palestinians,” holding Dearborn’s Arab American voters collectively responsible for U.S. policy outcomes, and weaponizing images of suffering Palestinian children to taunt them
  • Posted that “Dearborn voted for this… this hell on earth” in reference to Gaza devastation, framing it as a consequence of Dearborn voters’ rejection of Kamala Harris

Tone & Tactics:

  • DiSano’s self-description emphasizes he is willing to “take hits” for clients and knows how to “reach voters on a visceral level with messaging, social media campaigns and ads that they respond to and remember”

Personal Details

  • Married to Susan J. Demas, editor and publisher of Inside Michigan Politics
  • Earlier biographical sources list him as living in Potterville, Michigan with wife and young son (note: this may be outdated)
  • Self-describes as working in politics continuously since August 22, 1993 (his last non-political job was as a cashier at a Speedway station)

Summary Profile for Your Research

As a Political Operator: DiSano is an established, credentialed Democratic consultant with over 25 years in Michigan politics and genuine high-profile clients. His professional reputation includes direct work with national Democratic figures (Harry Reid) and state-level labor and advocacy organizations.

As a Dark Money Operator: DiSano uses Michigan Deserves Better (a 501(c)(4) nonprofit) to run attack campaigns that he shields from donor disclosure. His track record in Lansing shows he specializes in sexually suggestive, personal attack mailers that reference unverified claims and include candidates’ personal contact information. He refuses to identify who funds the operation.

Concerning Pattern: His social media conduct suggests a willingness to engage in inflammatory, offensive rhetoric on contentious topics (January 6, Gaza/Israel/Palestinians). His statement that he “loves kicking this hornets nest” suggests he may deliberately provoke controversy as part of his political strategy.

Relevance to Ann Arbor Race: For your Townhall.Community investigation, DiSano’s history suggests:

  1. He operates dark money groups precisely to avoid disclosure
  2. His attack strategies tend toward personal, sometimes salacious messaging
  3. He has explicitly refused to identify donors when contacted by media
  4. There is no public record of him voluntarily cooperating with transparency requests
  5. His firm has a track record of running coordinated campaigns that benefit specific candidates without formal disclosure of coordination

For your FOIA and investigation work: You should expect DiSano to be uncooperative on donor disclosure. His Lansing history shows he takes a maximalist position on opacity. However, documented communication between his nonprofit and Taylor’s campaign—if it exists—would be the most direct evidence of coordination.

Similar Posts

  • | |

    Memes with AI + Canva

    Yesterday morning, while still in bed and waking up, I heard a news report that New York Governor Hochul had endorsed Mamdani for Mayor of New York City. That primed my memory of a Beatles song, from which I ended up taking a 15 second sample to use as the…